3D Furniture
Rendering Services
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About us
Our studio is all about combining art and modern technology. We offer professional 3D furniture rendering services for manufacturers and resellers.
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We started our studio to help furniture brands increase sales and improve their visual identity.
Our 10 years of experience in furniture modeling and product visualization allow us to create designs that are both aesthetic and functional. Our specialists design objects, test different textures and materials, lighting conditions, work with white backgrounds, or create lifestyle interiors.
We develop both static and interactive content that helps furniture manufacturers and online stores increase the effectiveness of their advertising campaigns and fill their websites with banners and high-quality images.
- 10 +years of experiece
- 200 +projects completed
- 50 +clients worldwide
- 1500 +furniture rendered
- 4 minaverage rendering time
- > 3 TB3D Models & Materials database
Benefits of Furniture 3D Visualization
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Cost-effective
It’s significantly more affordable than professional product photography, where logistics alone can cost quite a lot of money.
In 3D you can also reuse products, environments, or materials. This makes this approach profitable.Faster
Imagine how long it takes to make professional photos of 10 beds in the same interior—quite a process, right?
With 3D graphics, you can get stunning 4K images of all these products in just one business day!Easy-to-edit
What if your product comes in 20 different materials? No problem! With 3D graphics, swapping materials takes just a few minutes.
Plus, you’re not locked in—make as many changes as you need (light, decor, camera angles, etc.)Drive sales
3D graphics allows you to show your product from the best possible side and emphasize all its benefits, which leads to an increase in customer engagement and sales.
Our 3D Furniture Rendering Services
Furniture rendering by Utopia 360 Studio is the best way to bring your furniture ideas to life within short deadlines.
We provide professional-level furniture visualization to help furniture brands effectively present their products to audiences while saving money on traditional photo production.
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Photorealistic 3D Furniture Rendering Services
We create 4K renders of furniture products from various angles. Our specialists use unique interiors or studio setups with white backgrounds. Service options include Silo and Lifestyle.
3D Product Animation Services
Our team creates more than static images of furniture; we also create videos to demonstrate the product, including camera movements in interiors and dynamic animations for product line advertisements.
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3D Furniture Modelling Services
This service involves creating 3D furniture models for further use. We can use them as a basis for 3D furniture visualization. As the final product, you receive a ready-to-use 3D model and images of it as a bonus.
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3D Artistic Visualization
Our exclusive service involves creating abstract settings: artistic surrealistic locations that stand out from traditional interiors and provide an excellent way to differentiate your brand from competitors. Unleash the artistic potential of your brand with our unique settings.
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This is a trendy direction that has emerged recently. We create content that mimics augmented reality, where the product appears, for example, in the middle of a street, drives down the road, flies over a bridge, and more.
AR & 360 View
Our specialists optimize 3D models for further use via Augmented Reality platforms (AR). It allows your target audience to see how your furniture products look in their homes using a phone camera. Customers can resize, rotate, and move a 3D model, searching for the right place in the room for it. For your website, we create interactive 360 Views to let your customers observe your product from each side.
How Our Process Works
Determination of Project Goals and Objectives
Gathering of requirements such as product list, number of renders, design references, and market needs. Setting business goals and budget.
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01Concept and Pre-production
Crafting a unique concept that perfectly aligns with a brand's style, incorporating all preferences collected in the previous stage.
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023D Production and Collaboration
Creating a life-like 3D twin of the product and the required 3D environment. Together with realistic lighting, materials, reflections, and details.
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03Final Results
Producing the final version of the content with further optimization for social networks, marketplaces or any other platform.
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Why choose us
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Artistic Vision and Business Approach
We see every client as a partner. When creating artistic renderings, we consider your unique requirements and wishes. What's more, our Project Manager will always be in touch, ensuring clear coordination and compliance with deadlines.
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Unique Production Pipeline
We have developed our own unique, seamless workflow, allowing us to create high-quality visuals quickly. This is achieved by combining tools and settings our team has created through experience and the pursuit of effective solutions.
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10 years of experience you can trust
Thanks to the accumulated library of 3D models and materials, we offer high-quality rendering that both sells and saves money at the same time. In the process, the team researches your target audience and chooses visualizations aimed at potential customers.
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Flexible Scaling Options For Any Kind Of Project
Cooperation with us involves a personalized selection of specialists for each project. Depending on the scale, business goals, and your needs, we assemble a dynamic team of a 3D Artist(s), Art Director, Project Manager, and/or Account Manager.
Our portfolio
Take a look at the projects that our clients are satisfied with.
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Nosa
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Los Angeles
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Bolia Cafe
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Woodsoft
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Wallpepper Group
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B&B Italia
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Conte Caserta
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Indigo
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Appiani
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Nosa
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Los Angeles
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Bolia Cafe
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Woodsoft
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Wallpepper Group
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B&B Italia
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Conte Caserta
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Indigo
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Appiani
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Client overview
Leader Online, a British company, was preparing to launch Nosa, a new sanitary ware brand in the UK market. This was a complete brand creation from scratch, and given the industry's high competition, the launch's success relied heavily on the quality and consistency of product visuals.
Project overview
Our task was to develop a cohesive visual brand identity for Nosa and produce over 2,000 high-quality 3D visualizations within five months. To ensure both efficiency and consistency, we implemented custom workflows:
Management Workflow: A streamlined system for processing large product volumes and accelerating feedback cycles.
Technical Workflow: A unique rendering pipeline that significantly reduced processing times while maintaining high image quality
Results
The launch of Nosa exceeded expectations. The brand entered the market successfully with a compelling visual identity and achieved substantial sales performance from the outset. Now, Nosa continues to expand its product range, reinforcing its market presence.
Client overview
Our Los Angeles-based client (we cannot disclose the brand name) sought a trusted partner in the 3D visualization field to support their product presentation. We value long-term collaboration and were excited to take on this project and contribute to the brand’s visual identity.
Project overview
The primary challenge was to consistently create high-quality room designs that showcase the client’s main product—luxury beds. Our workflow includes:
Concept Development: Crafting detailed design collages to perfect the aesthetic before transitioning to 3D.
Material Precision: Accurately reproducing bed materials to ensure realism and enhance product appeal.
Results
Our long-term collaboration has resulted in over 40 high-quality product visualizations, with new designs added every year.
Our visuals help the brand increase sales on resources such as Amazon and Wayfair, as well as on their own website.
The partnership continues to strengthen, demonstrating the client’s trust in our expertise and commitment to excellence.
Client overview
Bolia is a famous Danish brand well-known for its minimalist and airy style, characterized by pastel colors, natural wood, and cozy fabrics.
Project overview
Inspired by Bolia's design, we decided to create a restaurant concept that perfectly reflected our feelings about the brand.
It was essential for us to convey the quality and elegance of Bolia’s products, that’s why we paid special attention to wood, fabric, and metal materials.
Results
In addition to the visual aspect, we also aimed to show the possibilities of such projects for brands, which allow them to fill the entire interior with their products.
This is truly the next level where a brand can attract the attention of large commercial businesses (such as restaurants, hotels, shopping centers, etc.).
Client overview
Woodsoft is a Ukrainian bed manufacturer known for its exceptional craftsmanship and high-quality products. With a perfectionist approach to their work, they sought flawless, photorealistic 3D visuals that would match their brand’s premium standards.
Project overview
When Woodsoft saw our dedication to quality and attention to detail, they realized we were the perfect match for their vision. The project’s main challenges included:
Material Realism: We collaborated closely with the production team to obtain high-resolution fabric photos, which we then transformed into photorealistic 3D materials.
Continuous Refinement: Capturing the client’s unique aesthetic and improving the visuals with each project, leading to fewer revisions over time.
Results
We created high-end visuals for over 10 products, used on their website and Instagram. The response was phenomenal—our visuals garnered over 27,000 likes on Instagram, significantly boosting both brand reach and sales.
Client overview
Wallpepper Group, a French company, has been creating unique designer wallpapers for many years. Their prints are bold, graphic, artsy and sometimes even surreal, covering the most creative interior designs.
Project overview
One of the client's main challenges was that their target audience struggled to imagine such artistic wallpapers in their homes. Our task was to bridge this gap by creating a diverse range of 3D interiors, showcasing the wallpapers in various settings—from compact bathrooms to luxury villas and yachts.
Results
Our visuals helped Wallpepper Group make their product more understandable to customers. The content was later featured in the client’s design catalog, contributed to their Archiproducts Award win, and played a key role in sales elevation.
Client overview
B&B Italia is a globally recognized luxury furniture brand, known for creating not just furniture, but iconic pieces of design for over 60 years.
Project overview
For this conceptual project, we stepped beyond traditional interiors and exteriors to create an artistic, abstract environment. The goal was to craft a minimalistic space with its own unique atmosphere—one that not only enhanced the product’s visuals but also stood out from conventional content, making it feel truly special.
Results
This project showcased how artistic settings can highlight a product’s beauty while helping brands stand out from the competition. A perfect balance of aesthetic appeal and commercial value. A good reminder that stepping outside the box leads to new opportunities.
Client overview
Conte Caserta, a German brand, is dedicated to craftsmanship and quality, specializing in solid wood tables. Their products emphasize natural beauty, and they required high-quality visuals that reflected this attention to detail.
Project overview
Our goal was to develop high-end content tailored for Amazon product listings. To achieve this, we focused on two key aspects:
Realistic Wood Textures: Since each wooden slab is unique, we paid special attention to accurately reproducing natural patterns, even recreating tiny natural grooves.
Amazon Optimization: We adapted the visuals to align with Amazon’s guidelines, ensuring effective product promotion and increased sales potential.
Results
We successfully delivered content for more than a dozen products, helping enhance their visibility and appeal on Amazon. These visuals continue to contribute to strong product sales, reinforcing the brand’s presence in the marketplace.
Client overview
Indigo, an Italian furniture brand, faced a critical challenge—stagnating sales. They suspected that low-quality product images were affecting customer perception and engagement.
Project overview
Our task was to revamp the brand’s visuals by redesigning high-quality renders for over 30 products. The goal was to elevate Indigo’s visual identity, making its products more appealing and market-ready.
Results
The transformation had a direct impact—our new visuals enhanced the brand’s image and contributed to increased sales. By improving product presentation, Indigo regained customer attention and strengthened its market position.
Client overview
Appiani is an Italian company that belongs to the Bardelli group and creates truly magical mosaics. Their tiles are often assembled into whole paintings, frequently becoming the interior's center.
Project overview
In 2018, Appiani was preparing to enter the Chinese market and needed high-quality visualizations for a catalog tailored to local customers. The challenge was to create visuals that blended Italian identity with Chinese design preferences.
To achieve this, we collaborated closely with Appiani’s e-commerce director and made our own style research to ensure the mosaics resonated with the target audience while staying true to the brand’s heritage.
Results
We delivered high-end visualizations for 15 products, which became the foundation of Appiani’s Chinese market debut. These visuals were featured in their catalog and showcased at major furniture exhibitions in China. As a result, Appiani successfully launched sales in China, beginning an exciting new expansion phase.
Our clients
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FAQ
How long does it take to complete a 3D furniture rendering project?
It’s fast!
On average, a mid-size project takes about one week to complete. This typically includes:3D product modeling
Creating a custom environment based on your preferences
Up to 10 high-quality 4K renders
The exact timeline may vary depending on the complexity of the design and any additional customization requests.
Can you render furniture in different colors and finishes?
Of course!
One of the most significant advantages of 3D furniture visualization is the ability to easily change materials and finishes.
This allows you to quickly generate multiple variations of a product for e-commerce purposes.Additionally, if you're experimenting with different materials, 3D visualization helps you assess how a finish will look before production, making it a powerful tool for both marketing and design decision-making.
Can I make revisions to the 3D furniture rendering project?
Sure!
One key benefit of 3D visualization is its flexibility. You can make adjustments at any project stage, whether during production or even years after completion. This makes it easy to update, refine, or adapt the visuals to new marketing needs without starting from scratch.
What if I don't have a 3D model of the product yet?
It's not a big deal!
We can create a detailed 3D twin of your product from scratch. All we need from you are drawings or reference photos—even simple sketch works.What if I have a large number of products or a high-volume project?
No problem at all!
Our team is fully equipped to handle large-scale projects efficiently. We have the experience and resources to scale production, ensuring both speed and quality. For high-volume work, we develop technical and managerial custom workflows to streamline the process, optimize feedback cycles, and implement changes quickly.
Whether you need dozens or thousands of renders, we ensure a smooth, efficient, and high-quality delivery.
Let’s create
together
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